Our Publications

Chun, H. H., Park, C. W., Eisingerich, A. B., and MacInnis, D. J. (2015) “Strategic Benefits of Low Fit Brand Extensions: When and Why,” Journal of Consumer Psychology, 25 (4), 577-595.

MacInnis, D. J., and Park, C. W., (2015), Brand Meaning Management,  Emerald Books 2015.

Eisingerich AB, Chun HH, Liu Y, et al., (2015), Why Recommend a Brand Face-to-Face but Not on Facebook? How Word-of-Mouth on Online Social Sites Differs from Traditional Word-of-Mouth, Journal of Consumer Psychology, Vol:25, 120-128.

Park, C. W., MacInnis, D. J., and Eisingerich, A. B., (2015), “Brand Architecture Design and Brand Naming Decision,” in Routledge Companion to Brand Management, Taylor & Francis Group.

MacInnis, D. J., and Park, C. W., (2015), “New Perspectives and Future Research Issues on Brand Meaning Management”,  Review of Marketing Research; Series Editor Naresh Malholtra.

MacInnis, Deborah J. (2015), “Contemplating the Futures of Branding”, in Strong Brands, Strong Relationships, Susan Fournier, Michael Breazeale and Jill Avery, eds., London: Routledge.

Park, C. Whan, Andreas B. Eisingerich, and Gratiana Pol. “The Power of a Good Logo.” MIT Sloan Management Review 55, no. 2 (2014): 10.

Park, C. W., and Eisingerich, A. (2014) “Examining the Relative Profit Contributions of Product Versus Brand Extensions in B2B and B2C Markets,”.

Eisingerich, A., Pol, G., and Park, C. W. (2014) “Brand Immunity to Negative Information: Antecedents and Impact on Customer Purchase Behavior,”.

Park, C. W., Eisingerich, A. B., and Park, J. W. (2013) “Attachment-Aversion (AA) model of customer-brand relationships,” Journal of Consumer Psychology, 23 (2), 229-248.

Hoyer, Wayne, Deborah J. MacInnis and Rik Pieters (2013), Consumer Behavior, 6th edition: Cengage. (7th edition in press).

Gill-Simmen L, Eisingerich AB, 2013, “Extending Brands to Employees”, The Conference Board Executive Practitioner conference.

Park, C. W., Eisingerich, A., and Park, J. (2013) “From Brand Aversion or Indifference to Brand Attachment: Authors’ Response to Commentaries to Park, Eisingerich, and Park’s Brand Attachment-aversion Model,” Journal of Consumer Psychology, 23 (2), 269-274.

Park, C. W., Eisingerich, A., Pol, G., and Park, J. (2013) “The Role of Brand Logos in Firm Performance,” Journal of Business Research, 66 (2), 180-187.

MacInnis, Deborah J. (2012), “Brands as Intentional Agents: Questions and Extensions”, Journal of Consumer Psychology 22 (April), 195-198.

Novak, L. A., Priester, J., MacInnis, D. J., and Park, C. W., (2012) “Brand Forgiveness: How Close Brand Relationships Influence Forgiveness,” in Fournier, S., Breazeale, M., and Fetscherin, M., eds., Consumer-Brand Relationships: Theory and Practice, Routledge/Taylor & Francis Group, London.

Priester, J., Park, C. W., MacInnis, D. J., Eisingerich, A., and Iacobucci, D. (2010) “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers,” Journal of Marketing, 74 (6), 1-17.

Eisingerich AB, Rubera G, (2010), Drivers of Brand Commitment: A Cross-National Investigation, Journal of International Marketing, Vol: 18, Pages: 64-79.

Park, C. W., MacInnis, D. J., Dreze, X., and Lee, J., (2010), “Measuring Brand Equity: The Marketing Surplus and Efficiency (MARKSURE) Based Brand Equity Measure,” in Loken, B., Ahluwalia, R., and Houston, M., eds., Brands and Brand Management: Contemporary Research Perspectives, Psychology Press, New York: NY 2010.

Park, C. W., MacInnis, D. J., and Priester, J. (2009) “Brand Attachment: Construct, Consequences and Causes,” Foundations and Trends in Marketing, 1 (3), 190-230.

MacInnis, D. J., Park, C. W., and Priester, J., MacInnis, D., Park, C. Whan, and Priester, J., (2009), eds. Handbook of Brand Relationships, ME Sharpe.

Eisingerich A, Kadwani H, Manek N, Raghuvanshi S, Rayet J, Seow L-F, Zeloof Det al., (2009), What Makes Brands Achieve Iconic Status?,  Publisher: Imperial College Business School.

Fedorikhin, A., Park, C. W., and Thomson, M. (2008) “Beyond Fit and Attitude: The Effect of Emotional Attachment on Consumer Responces to Brand Extensions,” Journal of Consumer Psychology, 18 (Oct.), 281-291.

Park, C. W., MacInnis, D. J., and Priester, J., “Brand Attachment and a Strategic Brand Exemplar,” in Schmitt, B., and Rogers, D., eds., Handbook of Brand and Experience Management, Elgar Publishing, Cheltenham, UK 2008.

Priester, J., MacInnis, D. J., and Park, C. W. (2007) “New Frontiers in Branding: Attitudes, Attachments and Relationships,” Society for Consumer Psychology, 26.

DeMello, Gustavo, Deborah J. MacInnis and David W. Stewart (2007), ‘Threats to Hope: Effects on Reasoning about Product Information, Journal of Consumer Research, 34 (2), 153-161. Winner of the Ferber Award Honorable Mention, Journal of Consumer Research.

Park, C. W., MacInnis, D. J., and Priester, J. (2006) “Beyond Attitudes: Attachment and Consumer Behavior,” Seoul National Journal, 12 (2), 3-36.

MacInnis, Deborah J., Vanessa Patrick and C. Whan Park (2006), “Looking Through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior”, Review of Marketing Research, Vol. 2, 43-80. Winner of the Naresh K. Malhotra Long Term Award for 2012 given by the Review of Marketing Research

Thomson, M., MacInnis, D. J., and Park, C. W. (2005) “The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachment to Brands,” Journal of Consumer Psychology, 15 (1), 77-91.

MacInnis, Deborah J. and Gustavo DeMello (2005), “The Concept of Hope and its Relevance to Product Evaluation and Choice, Journal of Marketing, 69 (1), 1-14. Winner of the Maynard Award for the article that best contributes to marketing theory and thought.

Jun, S., MacInnis, D. J., and Park, C. W. (2005) “Formation of Price Expectation in Brand Extension and Impact on Brand Extension Evaluation,” Advances in Consumer Research (Vol. 32), Association for Consumer Research.

Thomson, M., MacInnis, D. J., and Park, C. W. (2005) “The Ties that Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands,” Journal of Consumer Psychology, 15 (1), 77-91

MacInnis, Deborah J., Ambar Rao, and Allen Weiss (2002), “Assessing When Increased Media Weight of Real-World Advertisements Helps Sales”, Journal of Marketing Research, 39 (November), 391-407.

Chandy, Rajesh, Gerard Tellis, Deborah J. MacInnis and Pattana Thaivanich (2001), “What to Say When: Advertising Appeals in Evolving Markets”, Journal of Marketing Research, 38 (November), 399-414.; Finalist in the INFORMS Society for Marketing Science (ISMS) Practice Prize Competition awarded for a paper that significantly contributes to the practice of marketing by virtue of its rigor and relevance.

Park, C. Whan, Sung Y. Jun, and Deborah J. MacInnis (2000) “Choosing What I want versus Eliminating What I don’t Want: The Effects of Additive versus Subtractive Product Option Framing on Consumer Decision Making”, Journal of Marketing Research, 37 (May), 187-202.

Yoo, Changjo, Jonghee Park, and Deborah J. MacInnis, (1998), “The Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitudes”, Journal of Business Research, 42 (3) 253-263

Weiss, Allen, Erin Anderson and Deborah J. MacInnis (1999), “Reputation Management as a Motivation for Sales Structure Decisions, Journal of Marketing 63 (October), 74-89.

Shapiro, Stewart, Deborah J. MacInnis and Susan Heckler (1997), “The Effects of Incidental Ad Exposure on the Formation of Consideration Sets“, Journal of Consumer Research, 24 (June), 94-104.

Milberg, S. J., Park, C. W., and McCarthy, M. S. (1996) “Managing Negative Feedback Effects Associated with Brand Extensions: The Impact of Alternative Branding Strategies,” Journal of Consumer Psychology, 6 (2), 119-140.

Park, C. W., Jun, S. Y., and Shocker, A. D. (1996) “Composite Branding Alliances: An Investigation of Extension and Feedback Effects,” Journal of Marketing Research, 453-466.

Edward Kamp and Deborah J. MacInnis (1995), “Characteristics of Portrayed Emotions in Commercials: When Does What is Shown in Ads Affect Viewers”, Journal of Advertising Research, 35 (November/December), 19-28.

Park, C. W., Feick, L., and Mothersbaugh, D. L. (1994) “Consumer Knowledge Assessment: How Product Experience and Knowledge of Brands, Attributes, and Features Affects What We Think We Know,” Journal of Consumer Research, 71-82.

France, K. R., Shah, R. H., and Park, C. W. (1993) “The Impact of Emotional Valence and Intensity on Ad Evaluation and Memory,” Advances in Consumer Research, Association for Consumer Research 583-588.

Park, C. W., McCarthy, M., and Milberg, S. (1993) “The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extension,” Advances in Consumer Research, Provo, UT: Association for Consumer Research 28-33.

MacInnis, Deborah J. and Douglas M. Stayman (1993) “Focal and Emotional Integration: Constructs, Measures and Preliminary Evidence”, Journal of Advertising, 22 (December), 51-66.

Hahn, Mini, C. Whan Park and Deborah J. MacInnis (1992), “The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function, Journal of Advertising, 21 (June), 37-46.

Smith, D. C., and Park, C. W. (1992) “The Effects of Brand Extensions on Market Share and Advertising Efficiency,” Journal of Marketing Research, 296-313.

MacInnis, Deborah J. Christine Moorman, and Bernard J. Jaworski (1991), “Enhancing Consumers’ Motivation, Ability and Opportunity to Process Brand Information from Ads: Conceptual Framework and Managerial Implications”, Journal of Marketing, 55 (October), 32-53.

Park, C. W., Milberg, S., and Lawson, R. (1991) “Brand Extension Decisions: Product Level Similarity and Brand Concept Consistency,” Journal of Consumer Research 161-173.

MacInnis, D. J., and Park, C. W. (1991) “The Differential Role of Characteristics of Music on High and Low Involvement Consumers’ Processing of Ads,” Journal of Consumer Research, 18 (September), 161-173.

MacInnis, Deborah J. and Bernard J. Jaworski (1990), “Two-Routes to Persuas­ion Models in Advertising: Review, Critique and Research Directions”, Review of Marketing, 1-25.

MacInnis, Deborah J. and Bernard J. Jaworski (1989), “Information Processing from Advertisements: Towards an Integrative Framework”, Journal of Marketing, 53 (October), 1-23.

Jaworski, Bernard J. and Deborah J. MacInnis (1989), “Marketing Jobs and Management Controls: Toward a Framework, Journal of Marketing Research, 26 (November), 406-419.

MacInnis, Deborah J. and Linda L. Price (1987) “The Role of Imagery in Information Processing,” Journal of Consumer Research, 13 (March), 473- 91.

Park, C. W., Lawson, R., and Milberg, S. (1988) “Memory Structure of Brand Names,” Advances in Consumer Research, Association for Consumer Research.

Park, C. W., Jaworski, B. J., and MacInnis, D. J. (1986) “Strategic Brand Concept-Image Management,” Journal of Marketing, 50 (October), 135-146. Winner of the Alpha Kappa Psi Award for the article that has made the greatest contribution to marketing practice

Park, C. W., and Mittal, B. (1985) “A Theory of Involvement in Consumer Behavior: Problems and Issues,” Research in Consumer Behavior, 23, 201-232.

Park, C. W., and McClung, G. (1985) “The Effect of TV Program Involvement on Involvement with Commercials,” Association for Consumer Research.

McClung, G., Park, C. W., and Sauer, W. (1984) “Viewer Processing of Commercial Messages: Context and Involvement,” Advances in Consumer Research: Association for Consumer Research 351-355.

Park, C. W., and Mittal, B., “A Theory of Involvement and Consumer Behavior,” in Zaltman, G., and Wallendorf, M., eds., Consumer Behavior: Basic Findings and Management Implications, John Wiley and Sons, New York, New York 1983.

Park, C. W., Lessig, V. Parker, and Merril, J. R. (1983) “The Elusive Role of Price in Brand Choice Behavior,” Advances in Consumer Research: Association for Consumer Research 320-324.

Park, C. W. (1978) “A Few Questions on Consumer Information Processing: Two Product Cases–Coffee and Toothpaste,” Journal of Marketing Research 243-249.

Park, C. W., and Lessig, V. Parker (1978) “Promotional Perspectives of Reference Group Influence: Advertising Implications,” Journal of Advertising, 41-47.

Park, C. W., and Lessig, V. Parker (1977) “Judgmental Rules and Stages of the Familiarity Curve: Promotional Implications,” Journal of Advertising, 10-16.

Park, C. W., and Lessig, V. Parker (1977) “Students and Housewives: Differences in Susceptibility to Reference Group Influence,” Journal of Marketing Research, 102-110.

Park, C. W. (1976) “Prior Familiarity and Product Complexity as Determinants of the Consumer’s Selection of Judgmental Models,” Journal of Marketing Research, 144-151.

Park, C. W., and Lessig, V. Parker (1976) “A Theory of Reference Group Structure and Influence,” American Institute of Decision Sciences.

Park, C. W., and Sheth, J. N. (1975) “Individual and Situational Difference Variables as Determinants of Information Processing Judgments,” Communications Research, 2 (3), 260-266.

Sheth, J. N., and Park, C. W. (1975) “Multidimensionality of Brand Loyalty Construct in Marketing,” Markeds Kommunikasjon, 3, 30-42.

Park, C. W., and Sheth, J. N. (1973) “Multidimensional Concept of Brand Loyalty,” Association for Consumer Research 449-159.